The Swedish company primarily works with humanium metal (melted down illegal firearms) combined with other precious metals such as gold, diamonds and silver, to create fine jewellery with personal meaning and expression. The company is the shared vision of a creative director, a second-generation goldsmith, and an entrepreneurial group who share a passion for art and human rights. There are several renowned organisations that endorse the company as well as well-knowned ambassadors.
The company has a wide range of jewelleries such as bangles, charms, rings, necklaces, bracelets and earrings. The hero-product is the bangle which is crafted jewellery made from destructed illegal firearms and recycled PET. The PET-rope is made from responsibly recycled PET-bottles which has been given a new purpose instead of polluting the environment or burnt, releasing CO2 into our atmosphere.
The company moved their production from China to Sweden as they decided to partner with a well-known jewellerer and a company with state of the art 3D printing process. Today all jewelleries are manufactured at their headquarters in southern Sweden and crafted out of melted down illegal firearms that is done with 3D printing, which makes it possible to act on demand and not having to carry a big stock.
The company seeks longterm partners in Germany and the US. Preferred partners are physical and digital retailers that can represent and promote the Swedish company's products to their customer segment. The SME is looking for partners to conclude a distribution services agreement.
Advantages & innovations
• A strong and devoted salesteam with over 30 years experience in the business
• A well planned marketing plan
• A unique product
• Clearly identified target groups
• Possibility to produce a smaller stock
The company will keep doing collaboration with both famous well-matched brands and companies as well as well-known/upcoming designers. This will further develop the brand and reach new customers around the world.
Stage of development
Already on the market
Partner sought
The company is seeking a longterm partners within physical and digital retailers to represent and promote the companies products to their customer segment.
Focus are in urban areas in Germany and cities on the east coast and west coast in USA with a focus on New York.