nir-vana innovation network

This UK company was founded in 2014, the goal of the company from conception was to create a brand that was distinctive from everything else, ensuring that its products would stand out from its competitors. When the company was established it became one of the most popular ski apparel brands in the UK.

The company has a dedicated team of designers and garment technologists which have evolved the retro ski suit creating a range of technical modern snow suits for both skiing and snowboarding. Over the last 6 years the company has collaborated with back country skiers and Alpine guides to develop a suit that is well adapted for piste conditions.

The company offers a range of winter sports apparel, with the flagship product being a range of modern all-in-one ski suits. There are male and female ranges with the designs updated every year. Alongside this flagship product the company also offers:

-Technical hoodies
-Beanies and accessories
-Apreski jumpsuits
-Puffer jackets
-Streetwear

The CEO has experience running online apparel brands and the Marketing Director has a track record of collaborating with influencers and celebrities to add value.

The company is looking for European distributors or stores with some experience in the apparel market, although winter sports experience is not essential. The intention is to work with any interested parties to ensure existing and ongoing marketing efforts are supportive of their sales activities.

The company's products were stocked in leading European retailers over the course of Winter 2019, with repeat orders for next season already secured. This provides third-party validation that the company's products can add value to a distributor or store's offering.

Advantages & innovations

The company's technical products, including the all-in-one ski suits and the hoodies, provide excellent functionality for the price they are offered at. This is due to the technical details included as they are equipped with underarm vents, internal braces, 20k waterproof and 20k breathability. There are currently no competitors at the current price points that can offer the same functionality as the company's designs. The range of products on offer means that the company has a product for all of the outdoor clothing requirements of a normal winter holiday. The ski-suit for colder ski/snowboard days, the technical hoodie for warmer days, the apreski jumpsuit for relaxing once the day on the slopes is finished, and the puffer jackets and streetwear for exploring the resort or exploring other outdoor pursuits. A key part of what makes the company's products an attractive purchase for the 18-35 market is the brand that has been built over the past 6 years. Examples of the marketing activity undertaken this recent Winter includes: -Partnership with La Folie Douce -Partnership with a leading music festival in the Alps -An ongoing partnership with a highly followed Olympic Gold Medalist (3x Olympian) snowboarder This type of marketing activity continues to build the company's reputation, driving both new and repeat purchases. With new designs released annual the company is finding that some customers are repeat purchasing because they want to 'keep up' with the brand, rather than because their old ski suit doesn't work properly anymore. Any distributor or store looking to work with the company will benefit from the existing marketing spend and its track record of releasing new and exciting products every year.

Stage of development

Already on the market

Partner sought

Looking for stores or distributors with experience selling apparel that are looking to stock new products. Ideally, the potential partner would have experience selling winter sports-related goods but this is not essential. The company would be delighted to speak with partners that are looking at moving into this sector. This cooperation type was sought by the company as they wish to increase their presence within the market across various countries, without being required to supervise all sales made. Furthermore, the products offered by the company do not require adaptation or tailoring for specific customers and will be sold on in the same state that they are supplied to the distributors.