This Italian company, located in Palermo, is involved in the production of natural and biodegradable products, which find their inspiration in the Mediterranean area and in its culture, full of well balanced contrasting elements. The aim of the company is to recall island’s cosmetic tradition.
Indeed, company’s products stand out thanks to their elegant packaging, which reproduces Sicilian motifs and colours.
Currently the company offers 3 main toiletries lines:
1.A first basic line: its logo represents company’s symbol, a volcano with fish below. The main ingredient of this line is the caper, which presents healthy and therapeutic characteristics. Indeed, the flavonoid glycoside inside is able to protect human skin from the damages caused by an excessive sun exposure, sun rash and skin ageing.
2.A line line celebrating the uniqueness of this traditional form of art, the painting on glass, dating back to the end of the 17th century. In Sicily, traditional iconography was brought back to life by glass painting, with its bright and vivid colors. The main ingredients used here are manna and tomato. Manna is an extremely healthy and unique product, obtained through a cut on the ash tree, when bark gushes out and in the summer heat becomes white and sweet. Today, it can only be found in the northern part of Sicily, in the area of Castelbuono and Pollina. The tomato is a natural antioxidant capable to protect human cells from ageing.
3.A line evoking the traditional Sicilian "teatro dei pupi", born in the 19th century and telling famous knights’ deeds, characters belonging to the French Royal family, Orlando Innamorato (Roland in Love) and Orlando Furioso (Furious Roland), as well as from the wars against Spanish Moors to the Roncisvalle route. The main ingredients of this line are manna and prickly pear.
The pulp of the prickly pear is used to produce this line, since this fruit helps smoothening sun rash and healing wounds. It also has a moisturising and elastic effect.
Company’s products are perfect for hotels, spa boutiques, and concept stores, as well as for single individuals.
Each line, thought for sales, presents shower gels (250 ml), body creams (250 ml), and scented soaps (7.41 oz).
For hotels, the company also provides specific kits, containing shower gel (50 ml), shampoo (50 ml ml), body cream (50 ml), and scented soap (1.05 oz). However, the company has also thought of the possibility to offer the products contained in the kits in two formats 30 ml or 50 ml, providing also intimate detergent and hair conditioner, as well as a combination of shower gel and shampoo.
The company is looking for agents and distributors to sell its products worldwide.
On the other hands, hotels manager are welcomed to stipulate manufacturing agreements for new hotels or existing ones.
Advantages & innovations
Each product is made with active principles from local Mediterranean plants.
All beauty lines are free from parabens, PEG (Poli-Etilen-Glicoli) and chemical colouring agents.
Company’s products are a mixture of innovation and craftsmanship, that try to increase the value not only of the land products but also of local workers by creating a 0 km route. In each products olive oil is used and the soaps are 100% natural.
The company tries to promotes awareness on eco-sustainability and body care, while also attempting to carry on and transmit Sicilian culture and traditions.
Stage of development
ITALY
Partner sought
The company looks for commercial agency and distribution agreements. It would like to find collaborators that could promote the products and the brand, and new distributors that are looking for products linked to Sicilian and Mediterranean traditions and work in the luxury hotellerie sector. The company is looking also for hotels manager to stipulate manufacturing agreements for new hotels or existing ones.