nir-vana innovation network

The company's spring lies in the heart of Martinique’s lush vegetation, and was discovered by the French army in 1833. Located 200 metres above sea level, in the hills above Fort de France, it is protected by mountainous terrain and a 40-hectare tropical rainforest park.

From 1853 to 1934, it was exploited as a thermal spring, with people coming from across the Caribbean to enjoy the benefits of the only naturally sparkling mineral water in the Caribbean.

In 1935, the water earned the label of “naturally sparkling mineral water”, marking the beginning of the commercial bottling activity and the decline of thermal cures.

It was – and still is – the only naturally sparkling mineral water in the whole Caribbean.

Nowadays, the company produces 4 types of waters that are distributed in Guadeloupe, Saint-Martin, Saint-Barth and French Guiana:
- Natural sparkling water
- 2 lines of Flavoured sparkling water (with natural flavours)
- Mineral water
- Spring water.

In order to boost its international development, the company is looking for trustworthy partners to distribute its waters, with a focus on sparkling waters. The ideal partner would have a former experience in the distribution of drinks and a great understanding of their local market, especially in Food service and/or Food retail. Having experience in distributing waters is a plus but not a requirement.

The company is open to commercial agency agreements although there is a preference for distribution agreements.
They are open to offer private labels.

Advantages & innovations

- High silicium concentration. Silicium is famous for helping to strengthen the immune system as well as to maintain bones. - The water is naturally sparkling meaning that there is no gas addition to the production process, which makes the product more stable. - A variety of tropical flavours are offered with very little or no sugar added, making this water a great alternative to soda - Innovation capacity: the company was the first in the world to develop flavoured waters and has developed many new products since then which led them to earn the MadinExpo Innovation award in 2018. - The company has its own quality control department and a testing laboratory to ensure quality tracking and food safety throughout the production process.

Stage of development

Already on the market

Partner sought

The partner will be in charge of developing the brand on their national market. They will receive marketing support from the Company but should be able to assist in identifying the best strategy to develop the market. Ideally, the partner would have previous experience in distributing drinks or water particularly to Food service or retail clients. THe company is ready to consider distributing through private labels or its own brand. The partner may be an importer, a wholesaler or a distributor.