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The Lithuanian company specializes in import and distribution of natural unrefined sugar from Mauritius since 2013. The company proposes the sugar types: Demerara, Dark Muscovado, Golden granulated, Coffee crystals and Golden Caster. The unrefined sugars are available in big bags and 50 kg bags for wholesale. Whereas the retail and Horeca market is supplied with 300 g boxes and 500 g doypacks under the company's trademark for the Lithuanian market and export market. Additionally, the company offers its unrefined sugars under private label.
Mauritius, with its know-how in sugarcane cultivation and cane sugar manufacture forged over more than three and a half centuries, has since 1978, through continuous innovation, developed 17 different types of special unrefined sugars, each “crafted” into valuable ingredients for both household and industrial usage. Demonstrably superior, the benefits of these sugars are constantly updated and re-invented so as to closely match consumer preferences and make them more appealing to discerning customers.
Many agro-industrial ventures will thus privilege the use of these sugars as ingredients for enhancing the health status, wholesomeness and added value of their finished food products. In the same vein, the specialty sugars are at the cutting-edge of new product research and development as they contain more nutrition and trace minerals compared to refined sugars.
The specialty sugars the company offers are used in different ways:
- As a natural sweetener: in tea (Golden Granulated), Coffee (Demerara), fresh fruits, cereals, etc.
- As natural ingredients in the manufacture of a broadening product range: muesli production, jam, health food bars, toffees, confectionery, wine making, chutneys, pickles, sauces, convenience food, topping on ice-cream, etc.
- As natural ingredients in the baking industry: fruit cakes, gingerbreads, Christmas cakes, rich cakes, puddings, biscuit making and etc.
- In haute cuisine: endorsed by prominent chefs and cook book writers in preparation of savory dishes and desserts.
- In the Retail & Catering industry: major distribution chains, coffee shops, restaurants, etc.
The special sugars produced by Mauritius have different attributes. At one extreme is the one named Golden Granulated, a subtly flavored free-flowing sugar, a perfect substitute for white refined sugar. At the other extreme are the Muscovado and Molasses soft sugars that will add intensity of color and flavor to products.
The natural features of the special sugars are underpinned by the adoption of the best management practices at all levels of the supply chain. They include inter alia a cane breeding program solely based on the traditional method of hybridization and cane selection that excludes recourse to any process of genetic modification or trans-genesis natural environment where the sugar canes grow, the weather of the island of Mauritius. Lush ripe canes are cultivated in the typical mineral-rich soil and tropical climate of Mauritius.
Cocoa is the other range of product which has been added to the company's product portfolio. With the aim of becoming a strong player in this field, the company is distributing now cocoa powder and cocoa butter in Lithuania under its trade name. The origin of the cocoa beans used to produce the cocoa products is from West African (Ghana, Ivory Coast). The company is looking for export markets for cocoa products as well.
The Lithuanian company is seeking to expand abroad and is looking for trade intermediaries (gourmet shops, tea & coffee shops, confectionery retail shops, bakeries, sweets manufacturers, Horeca related companies and etc.) which might be interested in brown sugar and cocoa products. The company is offering to work under commercial agency agreement and distribution services agreement.

Advantages & innovations

- The unrefined sugars are processed in a way that all the nutrients remain in the final product. - Processing aids used to produce the special sugars are GMO (Genetically Modified Organism) free, Kosher/Halal approved, not animal-based and conforms to MSDS (Material Safety Data Sheets). - As the special sugars are meant for direct consumption, they are manufactured in strictest compliance with quality and hygiene standards procedures, which are continuously improved to meet changing customers’ requirements. The mills producing these sugars are BRC (British Retail Consortium) certified. - Ionizing radiation is not used to extend the shelf life. - Unrefined sugars from Mauritius are one of the rare sugars, if not the only ones, on the market in which heavy metals are NOT detected. - This quality product is offered at a competitive price. - The company holds stock in its warehouse in Europe. - Fast delivery to any Western and Northern European countries. - Wide range of sugar types is offered: Demerara, Dark Muscovado, Golden granulated, Coffee crystals and Golden Caster. - Flexibility in orders and packaging: * Unrefined sugar (from 50 kg to container loads; from big bags and 50 kg bags to 300 g boxes and 500 g doypacks) * Cocoa powder (wholesale packaging - 25 kg bags; retail - glass pots 150 g) * Cocoa butter (wholesale packaging - 25 kg bags)

Stage of development

Already on the market

Partner sought

The Lithuanian company is seeking for trade intermediaries - small gourmet shops, tea & coffee shops, confectionery retail shops, specialty shops, bakeries, sweets manufacturers, Horeca related companies and etc. - which might be interested in brown sugar, cocoa powder and cocoa butter. The company is also interested in agents and wholesalers which have a portfolio of clients as described previously. It is offered to work under commercial agency agreement and distribution services agreement to them. The potential partners should have a good distribution channel to effectively distribute the product on time to the end-sellers and make sure that products are always available on shelves. The company would expect that the wholesalers will be prepared to arrange marketing and product presentation.