nir-vana innovation network

The Romanian designer, with over 7 years of experience in the field of creating hand-made jewelry established a start-up in order to bring her collections to the market. The company provides a wide range of accessories for different occasions, from formal wear to casual pieces, launched as collections. In the last 3 years, the brand also developed a bridal department.

The hand-made, premium accessories are created using combinations of brass, lace, glass, crystals and natural materials, such as feathers and pearls. The design of the pieces is a mix of Greek traditional elements with a modern touch, as the designer took her inspiration from Greek patterns and figures, atypical structures with minimalist graphics.

The prêt-à-porter and made-to-measure products - brooches, earrings, headpieces, necklaces, belts and other means of adornment - covering a wide array of dress codes, are divided into three distinct categories: casual & evening – comprising versatile pieces for different occasions, including thematic collections; bridal – collections created to complete the wedding attire; advertising – containing brand-customized pieces designed according to the client’s specifications, i.e. brooches that resemble logos, pieces that can be associated with other brands and/or included in gift bags during various events, such as product launches, movie premieres or similar occasions.

The company is already international in terms of selling the merchandise and wishes to expand its area of operation, seeking international partners in order to establish manufacturing agreements with partners from various sectors that wish to include customized pieces in their promotional campaigns. Moreover, for the collections that the designer already created, the company is also open to a distribution agreement in order to sell the products or to a commercial agency agreement in order to represent the Romanian company on local markets, especially tackling bridal and wedding-related sectors. The companies should be distributors of high-quality pieces or brands that are looking for producers to expand their range of products.

Advantages & innovations

The Romanian company was born at the initiative of a young entrepreneur that designs the pieces from scratch, creating the accessories using combinations of various premium materials. The designs are a mix of traditional and modern, meant to be worn in all seasons, but on special occasions as well. The company is known for having collaborations with various Romanian fashion designers through capsule collections. Present in pop-up stores and boutiques in Romania and Italy, mainly inside wedding shops. For the advertising products category, the designer is able to bring its own input in creating a specific, one-of-a-kind model that can be associated with brands regardless of their activity: the company has experience in producing specific pieces for well-known cosmetics, IT / mobile (i.e. Huawei) and tobacco brands. All of the creations are fully-customizable and can be modified according to the client’s needs, the theme or event.

Stage of development

ROMANIA

Partner sought

For the distribution and commercial agency agreements, the Romanian company seeks bridal shops, jewelry stores and other wedding-related shops, as well as companies working in the fashion / textile / accessories sectors that are willing to distribute or represent locally the products that the company manufactures. In order to conclude manufacturing agreements, the company is looking for partners interested to include in their promotional / marketing campaigns the accessories that it produces, customized according to the brand visuals of the partner.