nir-vana innovation network

This Portuguese company from Madeira Island was established in 2013. It belongs to Italians living in Madeira who realized that Italian food products were highly appreciated in the island, but that the offer of genuine Italian products was unsufficient. Thus, they saw this as a business opportunity and they opened a restaurant in Madeira, complemented with a store to sell original products from Tuscany region (birthplace of the partners), like salami, ham, sauces, sheep cheese, olive oil, wine and coffee. The company also sells its products to regional hotels and restaurants and begins to take the first steps in e-commerce.

The company buys the products from Tuscany suppliers to ensure their authenticity, having a range of solid partnerships to ensure supplies.

Based on this concept of product authenticity, the company has created a registered trademark with an associated image, which has a good level of acceptance in the regional market and also by the tourists visiting Madeira.

Taking into account the receptivity of tourists to their products and the perception that in other countries it is also frequent to enjoy the Italian gastronomy, the company would like to expand its business selling its products abroad.
Therefore, the company is seeking for other companies to establish distribution services agreements.

The intention through this type of partnership is to establish a long term commitment, on one hand allowing this company to enter into new markets and to expand its business and, on the other hand, giving opportunity for potential partners to increase its range of products.

Advantages & innovations

Through this partnership, potential partners have the opportunity to increase its range of products, with original Italian products from Tuscany region, under a registered trademark. This company has a vast experience of 7 years in the sector and a strong relationships with several “small family farmers”, who preserve the old recipes of typical dishes from Tuscany region. In addition to the fact that products can be sold by future partners directly to the consumer, there is a potential for the product to cross-over into other sectors, such as hotels and restaurants, using these ingredients in the preparation of their meals. This EEN client was distinguished in 2018 with the TripAdvisor Certificate of Excellence.

Stage of development

Already on the market

Partner sought

The company is looking for other companies of any size, acting as distributors, which may be wholesalers/distributors of food products, grocery stores or supermarkets, to establish distribution services agreement. Potential partners can also be distribution companies specialized in HORECA field.