nir-vana innovation network

The Croatian company has several business activities, with the principal activities being marketing and design, as well as foreign and internal trade. The company originated from another company, founded in 2011, and was purchased by previous owners in 2017.

The company offers a line of fruit spirits and liqueurs of premium quality.
All the products are produced by the traditional distillation method, with entirely natural ingredients and without industrial alcohol and additives.

The attractive packaging modernises and establishes homemade fruit spirits and liqueurs as beverages of exceptional quality and taste.

The design of the products is primarily aimed at the customers of bars and nightclubs, who are eager for a fresh approach to the presentation of alcoholic beverages. Nonetheless, it also aims at other hospitality venues that wish to offer an innovative and appealing product to their customers, as well as stores and shopping malls that aspire to sell an appealing, attractive, and entertaining souvenir.

The company’s product portfolio currently consists of:

• beverages packaged in 40 ml glass bottles:
- plum brandy 40% vol.
- pear brandy 40% vol.
- apple and cinnamon liqueur 30% vol.
- honey liqueur 30% vol.
- cherry liqueur 20% vol.

• beverages packaged in 500 ml ceramic bottles:
- plum brandy 40% vol.
- pear brandy 40% vol.
- apple and cinnamon liqueur 30% vol.
- honey liqueur 30% vol.
- cherry liqueur 30% vol.
- chokeberry (aronia) liqueur 30% vol.
- lemon liqueur 30% vol.
- walnut liqueur 30% vol.
- orange liqueur 30 % vol.
- apricot liqueur 30 % vol.

The company is also preparing branded shot glasses of a specific shape, which are intended as a free gift for the customers of hospitality venues and come with the 500 ml product assortment.
Furthermore, alongside its products, the company offers additional product branding inside the venue, namely advertising posters in A1, A2, A3, A4, and B1, mini-sized price lists, which come with the possibility to fill in the prices and are to be placed on the tables in the hospitality venues, and branded promotional matchboxes.
As a part of the gift programme, the company is also able to provide a branded wooden crate and a branded wooden suitcase. There are also branded specialised shelves for stores and souvenir shops.

All the promotional materials are intended to be placed at the partner’s business premises to promote the company’s products.

The company wishes to cooperate with international partners to position the products on new markets, establish the brand internationally, increase the sales, and acquire financing for the future development of new and innovative products that are scarce or do not yet exist on the market.

The company is interested in the following types of cooperation:

• A distribution services agreement with food and beverages retailers, shopping malls, hotels, restaurants, nightclubs, and other hospitality venues to sell the company’s products in their establishments, with the aim to increase the sales and make the brand internationally recognised.

• A commercial agency agreement with partners interested in representing the company and its products, while promoting the company’s brand in other markets in order to increase the sales and establish the brand internationally.

• A financial agreement with partners who would like to invest in the development of new and innovative products to expand the company’s product assortment. The cooperation would be realised as an investment or partial transfer of shares.

Advantages & innovations

These alcoholic beverages (fruit spirits and liqueurs) are packaged in 40 ml packaging that resembles sticks of dynamite and in 500 ml ceramic bottles, distinguished for their exclusive design and features. Their exceptional quality and excellent price to quality ratio are what separates these products from the competition. Also, all the products are produced by the traditional distillation process, without additives and industrial alcohol, and with entirely natural ingredients. There is a vast potential for the expansion to other markets. Because of the attractive and creative design, these products would make great souvenirs or gifts for business partners, clients, etc. The products can be served in hospitality venues or sold in stores.

Stage of development

Available for demonstration

Partner sought

The company would like to cooperate with companies in the spirits trade sector, hotels, restaurants, bars, nightclubs, shopping malls, food and beverages shops. The partner is expected to position the products on the market, conduct promotional activities for specific products, distribute the products or represent the company as a commercial agent. Also, companies in the spirits trade sector are sought as investors for the development of new and innovative products to expand the product assortment.