Formed in 2019, the British company based in Yorkshire, has become well known for its exclusive designs of soft goods for the cycling market.
The company's clothing is custom manufactured from highly technical MITI fabrics, which are breathable and have four-way stretch characteristics.
The products range from highly specialist cycling apparel to more fashion-based cycling clothing.
The company can offer bespoke design and manufacture of as few as 10 garments to a cycling club, whilst also being able to supply the larger quantities required by a specialist sports retailer.
As examples, the company already produces the following products for the professional and amateur cycling markets:
- Short sleeved jerseys
- Long sleeved jerseys
- Jackets and gilets
- Skin suits
- Shorts
- Bib shorts
- Bib tights
It also offers accessories such as:
- Caps
- Warmers
- Socks
- Bags
- Hoodies
- T-shirts
- Bags
- Merchandising for charity events
The above is not an exhaustive list and, as the company does its own design work, exclusive collaboration is available with the right partner.
The company seeks to partner with trade intermediaries in East and Southeast Asia (China, Indonesia, Japan, Singapore, South Korea, Taiwan and Vietnam). The potential partners will be:
Agents with existing routes into markets such as cycling clubs, specialist sports retailers and fashion retail. The framework of the agreement will be a commercial agency agreement.
Distributors already supplying cycling clubs, specialist sports retailers and fashion retailers. The framework of the agreement will be a distribution services agreement.
Advantages & innovations
- The company has already developed a well-established market through disruptive digital marketing and social media.
- Garments are manufactured in high specification technical materials.
- Low MOQs (minimum order quantities). Custom designs can be produced for cycling clubs etc. with as few as 10 garments ordered.
- All garments are produced to the company's exclusive designs.
- The garments easily transition from specialised cycling apparel to fashion items.
- Delivery and certification would be available for the whole world.
Stage of development
Already on the market
Partner sought
An agent with routes to market into cycling clubs, fashion retail and specialist sports retail for a commercial agency agreement.
A distributor already supplying cycling clubs, fashion retailers and specialist sports retailers for a distribution agreement.
Partners will be expected to be able to communicate effectively in English and the language of the market in which they operate. They should be able to produce marketing material and any other material deemed necessary in the language of the market in which they operate to support the promotion of the British brand.