nir-vana innovation network

The UK company that was established in 2020 has experienced rapid growth in the UK market and is now looking to expand further into markets overseas.

The director himself had experienced great difficulties and frustrations in not only having to use eye drops but finding an easy way to deliver them to the eye. Other solutions on the market seemed incredibly over complex.

Thus he identified a gap in the market for an effective solution to insert eye drops into the eye which can be a wholly traumatic experience for some people. He designed a prototype which he subsequently had tested. Launched the product commercially in the United Kingdom and found a grateful market place.

Since the product was launched in May 2020 it has been adopted by a number of large UK healthcare groups, national retailers and distributors.

The solution is very simple assisting people to put eye drops into their eyes easily by covering the eye which stops the blink reflex as people automatically blink as a reflex action when anything approaches the eye.
The product can be provided in a range of colours:

Following on from their success in the UK the company are now looking for distributors in overseas markets under a distribution services agreement as this will provide them with the greatest opportunity to expand coverage of their product.

Advantages & innovations

• No blink reflex - due to its innovative design, people do not see the drop coming into their eye which stops involuntary blinking. • Universal fit - the eye drop applicator works with almost any standard eye drop bottle with a nozzle. • For all ages - the eye drop aid is suitable for helping all age groups from young children to the elderly. • Easy to use and effective - a simple and effective aid for administering eye drops, means less wastage. • Tested and trusted has been tested by and is also sold through a major UK drugstore and a national eye charity. • The product is a much more simple and effective design than competitor products that are already on the market.

Stage of development

Already on the market

Partner sought

The company seeks distributors under a distribution services agreement to allow it to move into new markets in other countries. Typical distribution partners will supply into national retail chains, chemists and healthcare stores or have connections with eye charities who may be looking for solutions for particular groups of people for whom the use of eye drops is essential but using them may be extremely problematic due to health or other social issues.