While computer games are becoming increasingly popular among children and adults, the German tech company from the VR industry wants to make real, analogue devices and toys relevant again for these target groups by merging it with the world of digital computer games. Thus players will use their imagination to create new fantasy worlds. With AR it is possible to make these fantasy worlds visible. AR can be used to add valuable digital content to real, analogue toys and to experience interactive adventures.
The company is looking for toy manufacturers to implement their intelligent augmented reality gaming module within their toys. The targeted cooperation would be in a form of a license agreement.
Advantages & innovations
The company's technology gives the opportunity to track a toy on a smart device and make it interact with virtual objects. Toy manufacturers can extend the use of their products and could offer their clients to experience digital adventures in nature instead of in their living room.
The advantage is that analogue toys will merge with the digital world and through this become more popular for children.
Stage of development
Available for demonstration
Partner sought
The company is looking for manufacturers of RC devices from the toy industry to implement their intelligent AR gaming module, which can easily be mounted on existing radio RC devices (vehicles, boats, and drones). The technology is also available for analogue toys.
They would be provided with a licensing model without significant development costs.