nir-vana innovation network

The company, based in north Italy, is active in the jeans industry with a market presence including over 100 different jeans models for man and woman’s wear. The company has embraced since its year of foundation in 2012 a rigorous and long-term vision on product sustainability, by completely re-thinking and re-designing its products in compliance with Eco-design. Market demand anticipation, full coverage of the green value chain, circular economy and high-fashion clothing products are the key distinguishing features of their offer.
Jeans models, fits and colours are the result of a clear vision, careful research and a deep knowledge applied to the denim fabric for jeans manufacturing, providing it with strength, comfort, and long-lasting colours and wearability.
Tackling environmental challenges to reach carbon-neutral products and heavily relying on a digitalized process is a fully embedded concept the company has been promoting so far and will continue investing in the future.
The company is seeking to establish B2B distribution services agreement marketing of its own products in the retail sector, with perspective retail chains, and distributors.
The company is also willing to establish manufacturing agreements with other brands in the private label sector, to carry out the production of their behalf for B2B and B2C markets.
The company entrusts Sustainable Development Goals on production and consumption with clear mission in mind: orientation and empowerment of their clients towards adoption of green practice as a new normal practice for a greener and more enjoyable consumer experience.

Advantages & innovations

The company’s 100% made-in-Italy jeans are just the last step of an environmentally friendly approach to sustainable production which includes a long list of innovative peculiarities. These aspects include a full control of the value chain starting with acquisition of raw materials, through a careful selection of GOTS (global organic textile standards) -certified cotton yarn from entrusted suppliers. Procurement of recycled polyester also applies on the upstream value chain, thus nurturing the secondary market of raw materials and contributing to the circular economy. The process is fully carried out under the company’s supervision and quality insurance, with no third-party intermediaries governing this process. The dyeing and washing treatments are carried out by utilizing eco-compliant natural dyes through a digitalized process, ensuring the eco-aging products specifics are fully met. The finishing process relies on the unique specialization of artisans and producers located nearby the company’ premises, at local level. This aspect contributes to diminishing the dependency of goods shipments, even within the national territory, thus contributing to the diminishing of CO2 levels if compared with typical competitors’ production processes. Accessories like buttons are nickel-free, etiquettes printed with re-utilized patented e_label graphite printing technology and re-utilized waste material. The company is also active in end-of-life product recycling to diminish environmental burden at this phase of product life cycle. All the above innovations and advantages make the company stand at the forefront of the circular economy practices in the fashion and clothing industry. They provide the company with a competitive advantage which took years of research & development, relying on the unique made in Italy know-how in the wearing sector.

Stage of development

Already on the market

Partner sought

The company is seeking to establish B2B distribution services agreement for marketing its own products in the retail sector, both in the EU and non-EU selected countries, with perspective retail chains and distributors. Such operators are preferably active in the sustainable fashion sector as well as to other chains of retailers willing to open within their stores dedicated departments in the green fashion. Secondly, the company is also willing to establish manufacturing agreements with other brands in the private label sector, to carry out the production on their behalf for B2B and B2C markets. Perspective operators searched for this type of agreement refer to high-end experienced companies willing to launch and engage in green clothing industry in EU and in the selected non-EU countries.