The company was founded in 2018 when the company created a bespoke three-player VR game and sold it together with associated hardware to a trampoline park in Malmö. The unique VR experience quickly created an enormous demand from park visitors and was often fully booked. Since then the company has focused on expanding its offering and is soon launching a ten-player turn-key solution for any venue looking to expand into high-tech entertainment experiences.
In the past few years there's been an increased demand for location-based VR experiences all around the world. In many markets consumers are willing to pay around USD 1.50 per "VR minute experience”, allowing entertainment centers to monetize visitors at a very high ROI. In 2020 the location-based global VR market had an estimated turnover of USD 2.6 billion, and it is expected to have an estimated 32% CAGR (Compound Annual Growth Rate) from 2020 to 2025, exhibiting the fastest growth of all VR segments.
The company offers a unique multiplayer VR gaming system. The 10 FUN fully-automated platform is easy to manage and can be operated by one staff for a throughput of up to 40 players per hour, providing a uniquely high ROI based on the upfront investment and limited 100m² area needed. The target audience is broad and this different VR experiences are built to attract age groups between 7 - 65 years, although the main target group is typically between 8 - 24 years. The company is providing an ever-increasing catalogue of VR games that its customers can automatically download and offer to their visitors.
The company is interested in establishing long-term strategic partnership through a licensing agreement for software (gaming platform) distribution. The Licensee will be provided a license to distribute, advertise, and market the software to the new markets.
Advantages & innovations
-- Sustainable and reliable return on investment (ROI):
Historically it has been hard for entertainment venues to offer VR experiences. Most existing VR games on the market are single-player or developed for a maximum of 2-4 consumers playing in a living-room. Some entertainment centers have tried to operate VR experiences based on consumer-grade setups, but the complexity of operating such solutions prohibit any meaningful ROI.
--- Unique multiplayer VR gaming turn-key solutions:
The company is one of the first companies to provide a professional-grade turn-key solution for any venue and operator interested in providing high-tech entertainment experiences to their guests. Up to 10 players, only using one central control hub/node.
--- Professional technical support and solution:
All support is managed by the company's technical team and can be handled from a distance within minimum downtown.
--- A complete package with:
- 12 VR headset (Pico 3 Enterprise)
- Game server with gaming plattform
- Charging station + extra batteries
- Software (3 games and more to come)
- Manual and instructions
- Marketing materials such as videos on social media
Stage of development
Already on the market
Partner sought
Desirable partners would be local entertainment venues under a licensing agreement, such as VR arcades, parks, playland and family-oriented resort hotels etc. A wholesale distributor specialising in VR games with established sales channels on the local market is desirable as well.