nir-vana innovation network

The Bulgarian company produces 100% natural Bulgarian rose water for drinking. This product was created in order to introduce the Bulgarian rosa damascena to the world.
The Bulgarian rose water is recognized as being of highest quality. This is due to the favorable climatic conditions of the Balkan Peninsula which produce the rich flora of the Rose Valley.
The production cycle includes the following steps:
- choice of elite plants;
- traditional methods for production of the concentrate;
- compliance with technical specifications for use in food and drinks;
- use of purified water, enriched with oxygen;
- guaranteed standardization and quality control of every bottle and every lot.
The rose extract formula of the product contains more than 50 active ingredients.
The natural rose water drink is the best and most affordable way to feel and taste the aroma of the Bulgarian rose oil.
The newest product of the company is the carbonated soft drink with rose water.
The Bulgarian company is looking for international cooperation for distributing the products; also there is other option for manufacturing in particular country under “Private label basis”and joint venture agreement. They want to expand their market share internationally and promote the high quality of this Bulgarian product on the foreign markets. The company can produce certain amount of the product upon customer request. In case of a joint venture agreement, a completely new product can be developed.

Advantages & innovations

The natural rose water for drinking is an innovative and unique product which is recognized officially by the food industry as a standardized soft drink. The product does not contain any synthetic colorings, sweeteners, preservatives, stabilizers, or additives. It is 100% pure and natural product. The healthy effect of the drink is its antibacterial effect, a reduction in acidity in the gastrointestinal tract and the overall hydration of the human body. Its functionality is expressed in the presence of 50 elements that help slow reducing blood sugar levels and turn them into energy, speeding metabolism and stimulating the urinary system. It is appropriate for all ages. The balanced aroma and taste give the product its uniqueness. The product has won several awards: - An award from the Food Industry Union for “New Products and Technologies in the Food Industry for 2015”; - An award from the Innovation and Technology Development Council with Bulgarian Chamber of Commerce and Industry jointly with the Bulgarian Academy of Sciences as the most successful innovative company in 2016 – for natural drink; - An award from the Food Industry Union for “New Products and Technologies in the Food Industry for 2018” – for the carbonated drink.

Stage of development

Already on the market

Partner sought

The Bulgarian company is looking for international cooperation for distributing its products. There is aso the option for manufacturing in particular country under “Private label basis” as well as joint venture agreement. Future partners should operate in the field of food industry, healthy stores, restaurants, spa services, and food supplements business. Under manufacturing agreement, the company can manufacture a certain quantity of the product upon specific request. In the case of joint venture agreement a completely new product can be developed.