nir-vana innovation network

The recent Corona crisis with lockdowns, closed gyms and fitness centres has created a large demand for individual indoor exercise products. Studies have shown that more than 80% of the Japanese population in general never used VR for exercise purpose, but many want to try it. The main reasons of that comes from two well-known VR sports problems: expensive equipment and discomfort with sweat.

Seeing these problems, the Swedish start-up developed an innovative contact-free VR headset, patented in several countries, by which the user doesn’t feel discomfort when sweating. From that VR headset they have further developed it into a complete VR-kit.

The Swedish start-ups complete VR-kit consists of three parts, the patented VR headset, mini motion sensor and apps. The user installs the free VR app on the VR headset, then just follow the app. The app automatically detects the mini motion sensor, so the user doesn’t need to make any further installations, just put the sensor in the sock and ride the indoor bike with a VR-game experience.

The product is recently sold on the Japanese market but now the start-up is looking for distributors in EU, North and South America and Asia (except Japan).

Advantages & innovations

Benefit for end-user: + Easily turns any indoor bike to a VR-fitness bike. + Face contact-free VR headset - by which user don't feel discomfort when sweating. + Competitive price - By using user's smartphone and standard motion sensor, the company achieved low price. + Provides more variation to the indoor cycling experience. Benefit for distributor: + Competitive price with good margin + Fast growing market + White labelling available + Apps can be branded with any company name + 1-year warranty + Extra parts and extra foam pads to headset + Marketing material

Stage of development

Already on the market

Partner sought

Distributor with established sales channels for consumer electronic and/or sports product. The distributor is expected to pre-order (Minimum order quantity) 100 units for the first time and then 200 units or more for following orders. The partner is also expected to actively drive marketing and sales towards end-users and/or retailers in their territory.