The Swedish textile company was established in 2019 by three plant biologist with a love for microscopy and textile. With their patterns the three female scientists stimulate fascination for nature and they educate about botany in an artistic way. From wood of trees down to small herbs, the company's textiles will give you a new perspective on plants from maple trees to dandelions.
The design process of the pattern requires finding plant material, preparing it in the laboratory, observing it under the microscope and getting creative with the microscopy images to create repeat patterns in a wealth of colours and shapes.
The Swedish company offers digitally printed textiles on OEKO-Tex certified linen in Lithuania. The fabric is offered by the meter in various weights of linen which can be softened by stone-washing upon client request. Furthermore, they offer 100% linen home and kitchen textiles such as pillow covers, aprons, kitchen towels and their own, unique design of convertible tote-bags with removable handles that can be easily transformed into a cushion cover, suitable for events and conferences.
All products come with an explanation of the origin of the pattern, such as the plant and the part of the plant the pattern was made from and the function for the plant of the cells that make up the pattern.
The company is looking for new partners for distribution, sustainable fashion brands and event organizers under a distribution services agreement or license agreement.
Advantages & innovations
General advantages:
- Unique and educative design from plants under the microscope.
- Designs are gender-neutral.
Additional advantages for distributors:
- Products come with an explanation of the origin of the pattern as an added value.
- Prints on different qualities of linen possible.
- Large amount of designs possible within the minimum order quantity.
- Sustainable production and prints on OEKO-Tex certified linen from the Baltic region.
- Production in Europe from seed to ready-made product.
Additional advantages for fabric stores:
- Sustainable production.
- Various weights of linen available (140, 185, 240 gsm).
- Low MOQ (50meters).
- Possibility to order various designs on the same roll of 50m (for linen only, at the moment).
- Possibility to soften linen fabrics.
- Other sustainable materials can be sourced (at present the company are widening their choice with knitted tencel).
- Prints on OEKO-Tex certified fabrics.
- Production in and materials from Europe.
- Fabric border with information on origin of fabric.
- The company provide additional information material to fabric stores to make the origin of our designs clear to the end customer.
Additional advantages for fashion brands:
- Gender neutral designs suit a variety of application (accessories, women's, men's and children's clothing).
- Bold outstanding designs or subtle tone-in-tone variations.
- Possibility to buy catalogue designs or custom-made patterns from plant of client's choice.
- For material advantages please see also points above that apply to fabric stores.
Stage of development
Already on the market
Partner sought
The company is looking for the following types of partners:
- Retailers of home and kitchen textile who want to buy and sell their products (minimum order value 500 Euro+tax).
- Distributors/agents who are interested in selling their fabrics or ready-made products.
- Fabric stores who are interested in selling their fabrics (minimum order quantity 50m, various designs possible on this length).
- Sustainable clothing brands who are interested in sourcing their fabrics (MOQ 50m, various designs possible on this length). The company is expanding their range of sustainable fabrics, if linen doesn't suit a potential partner, please get in touch anyways.
- Sustainable fashion brands interested in a joint venture.
- Brands who are interested in the company's patterns through licensing for print on their own textiles or products.
- Event/conference organizers interested in purchasing the company's convertible bags (converts into cushion covers) for their events (MOQ 100pcs).