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A Slovene medical company which was established in 2014, hand-makes anatomically shaped insoles for shoes.
The correct position of the feet is the basis for the natural S-shape curve of the spine, which enables us painless movement and walking.
Custom-made insoles, which are made from natural materials, differ from industrially manufactured insoles in giving support the longitudinal and transverse arch of the foot and offering heel support. They place the foot in an optimal position and thus alleviate problems: sore or tired legs, problems with skeletal imbalance, hallux vulgus, imprints, heel spur, flat foot, hammer toes …The individual treatment and adjustment of insoles to each person also enables direct relief of the problems caused by calluses, corns, thumb bone and heel pain.
To make custom insoles, the customer must make a footprint on a special foil and fill out the form. The company also developed its own e-ordering system.
There are four different models available:
- CLASIC is intended for use in all types of footwear and has an upholstered heel;
- COMFORT is intended for use in work and winter footwear and is upholstered along its entire length;
- SPORT intended for use in sports shoes and hiking boots;
- SALONS intended for use in open footwear.
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Furthermore, universal insoles are also available. They are available in a variety of durable colours and patterns, in all sizes from small and large. The offer also includes universally designed anatomical inserts made of natural sheep wool.
The company wants to penetrate the new foreign markets with its products. It is interested in finding appropriate distribution partners to collaborate with them under distribution services agreement. Companies involved in health counselling (masseurs, physiotherapists, pedicurists ...) or other offers of medical devices to end users, with the knowledge of foot health, are sought.

Advantages & innovations

The company has many experiences in shoe insoles production and has developed their own brand. All shoe insoles are made by hand and are complete customized to the user. The company uses natural materials (natural cow leather and sheep wool, silicone, cork or rubber). Their insoles are recorded in The Register of Medical Devices of the Republic of Slovenia. The quality is certified; therefore, they are sold as an orthopaedic device.

Stage of development

Already on the market

Partner sought

The company is looking for business partners who are small businesses or individual entrepreneurs and are engaged in healthy lifestyle services (masseurs, physiotherapists, pedicurists ...). It is important that they have direct contact with customers and some knowledge of foot health. The partner sought would act as a distributer. The Slovene company offers exclusive cooperation agreements for its own brand.