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The company was established by four friends in 2017. Their first watch model was released at the end of 2018 and since that, multiple variations have been released. Watches and watch straps are designed in Finland.
The unique selling point of the brand is the handmade Finnish reindeer leather strap. The company has a good partnership with an old established leather workshop which has manufactured watch straps since 1940s.
The watches and leather straps are currently being sold in multiple design stores and in the largest department store in Finland. In addition to this, the brand has its own online store. At present, the majority of sales are made in Finland.
Price category for the brands watches is between 200-300 euros. Reindeer leather straps can also be sold separately with a price around 80 euros. Watches are unisex-models, 30% of the current buyers are women and 70% men.
The company is searching watch distributors and commercial agents for their products. The partner should also have the ability to sell through online channels e.g. online store.
The company already has working logistics partnerships for worldwide distribution.
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Nir-vana wants to be the first open innovation platform focus on sustainability.
According to the EU Action Plan there is a huge need of change to a more sustainable future and to collaborate and assure to achieve the SDG.
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