The furniture produced within the company comes in more than 10 color variants, such as white, grey, cream, brown etc. The product design is based on the "Less is more" motto and is inspired by the nordic / Scandinavian design.
The types of finishes applied to the products are mostly antique, with some exceptions where the finish type is normal. The finishes with antique appearance are generally colored and transparent, so the wood structure is visible but covered with matte or semi-matte paint.
More than 50 models are produced within the company. The main products offered are dressers, beds, cabinets, offices and shelves.
The furniture is made of solid fir wood, so there are no formaldehyde emissions. Also, all the materials used in the manufacturing process are water-based, not being toxic to the environment or to the final customer.
The Romanian company is well established on the Romanian and Dutch markets. Currently, the company representatives consider expanding to other EU markets by identifying new international business partners. The potential partners will be offered contracts based on distribution services agreements.
Advantages & innovations
An important advantage consists in the removable construction of the furniture bodies, representing also an advantage for transport, implicitly reducing costs for the final customers. Each furniture body is packed on elements, in corrugated cardboard boxes of 3 layers and protected with foil and polystyrene, taking care at the same time that the weight of a box does not exceed 35 kilograms, for easy handling. Customers will receive illustrated instructions for assembly and a set of hardware. This allows them to easily assemble their furniture at home, without the need for the intervention of an assembly team.
The company produces the entire range of furniture needed for furnishing the room of children or teenagers.
Stage of development
Already on the market
Partner sought
The company wants to establish long term collaboration with distributors from the furniture sector with experience especially in children furniture, from infants to teenagers, with access to furniture stores or home designers. The company is interested in distribution services agreement.