nir-vana innovation network

Established in 2014, the Korean company has been providing its secure and proprietary AI-based eye-tracking software development kit (SDK) to offer its partners new opportunities to enhance user experience and data insight completion through gaze interface and gaze data. You will find below details about how the SDK is currently used in different sectors: 1/Education - The SDK is used by major Korean education companies to provide learning engagement monitoring, reading assessment, and video gaze concentration analysis, allowing learning effectiveness measurement even in remote conditions. Moreover, a reading screening tool has been developed leveraging the company’s eye-tracking expertise. With the collected data and analysis, teachers can objectively assess student reading abilities, screen students with reading difficulties or dyslexia early on, and deep dive into students’ learning behavior as well as problem-solving strategies. 2/Healthcare - The SDK is utilized as a biomarker to measure, assess and monitor cognitive functions. It adds a new dimension to clinical research and pre-diagnosis primarily for Alzheimer’s, ADHD, Autism, Dyslexia, and Dementia. In such cases, the examination process duration is shortened, no extensive instruction or staff formation is required and the high qualitative data provided in real-time allows practitioners to easily and accurately measure scanning patterns, attention, or blinking. The technology also provides a means for nonverbal people to communicate with others leading to better inclusion of people with disabilities. 3/Advertising/Marketing - The SDK gathers viewers’ insights through implicit consumer behavior analysis. Advertising and Marketing companies can proceed with content modification and reinforce the ads’ key takeaways by securing user gaze data on the right areas of interest before releasing the ads. These critical insights enable the creation of adequate B2B content able to capture viewers’ attention by improving attention span on different interfaces. 4/UI/UX - The eye-tracking software enables contactless interaction between users and interfaces. Integrated into a popular e-book application, the SDK is already providing thousands of users with the possibility to turn and scroll pages using their eyes only. Furthermore, Gaze data delivers valuable insights to understand how users run through the information and answer questions such as: how long does it take users to find information A? What kind of important information are they ignoring? Gaze data deepens usability and user experience testing by highlighting underlying thinking processes. 5/E-commerce - Integrated into e-commerce recommendation systems, gaze data collected during an e-commerce website navigation provides an implicit method to understand users’ interests and recommend desired products. Eye-gaze features correctly apprehend shoppers’ interest with a user-oriented approach that does not require any physical interaction, generating, at the same time, increased user satisfaction. The company has reached a monthly average growth rate of 60% and its churn is only 5%. Noticing a potential for the SDK abroad, the company is looking to develop its user portfolio in Europe through commercial agreements with companies or institutions in the Healthcare, Education, Advertising, Marketing, UI/UX, or E-commerce sectors. However, the company is open to discussing otherwise if required.