A German company specialised in the production of explanatory videos on IT and software is producing videos and video courses on project management, science and digitalization. Each course is accompanied by a corresponding workshop for companies and universities, in which, for example, students learn how to produce explanatory videos at low cost or how to innovate their own business model.
The videos are used for the following purposes:
- Videos to illustrate documentation, system descriptions, software operation and support, commissioning and operation of systems
- Marketing videos for the distribution of software, technical equipment and company presentation (websites, social media, such as YouTube)
- Explanation of a technical topic for training purposes
The owner has many years of experience with distant learning teaching and is able to assess the necessity of using digital learning media.
There is a variety of approaches to elaborate educational videos, which are possible to apply. There is a broad expertise and skilled experts available. Each educational video will be individually produced and adopted to the need of the partner.
It has been shown that digitisation in Switzerland and Austria has progressed much further than in Germany. Thus, the interest of educational institutions in these countries is also higher.
The company is interested in commercial agency agreement. This can be done in both directions: On the one hand, in offering videos and video courses that can be used in class or for training in companies. The company has a licensing system for this purpose, where an annual fee is charged per participant. On the other hand, the company would also like to integrate external learning media into their courses and workshops, so that a fee is paid proportionally with each sale.
Furthermore, the company seeks to expand the scope of their offers. Therefore, the joint creation of video courses on special topics is envisaged. Since the company retains the rights to sell the videos, the partners are able to order custom productions cost-efficiently.
The profit for both sides lies in an improved learning offer for digital learning media and also in the additional distribution by the partner.
The international cooperation would be coordinated primarily through online meetings.
The company seeks reliable cooperation partners for commercial agency agreement.
Advantages & innovations
The special expertise of the company lies in the didactic and creative appropriate presentation of complex contexts for learning purposes. The employees are qualified in the field of computer science and the disciplines of graphics and design, linguistics, psychology and social pedagogy. Beside the advantage that educational videos deliver a quick and easy explanation for customers, employees or participants, they are available 24 hours a day, e.g. via YouTube.
The following applications are possible:
• Videos to illustrate documentation, system descriptions, software operation and support, commissioning and operation of systems
• Marketing videos for the distribution of software, technical equipment and company presentation (websites, social media, such as YouTube)
• Explanation of a technical topic for training purposes
Further advantages are:
- Facilitation of technical support (cost savings)
- State of the art websites with videos about products and companies
- Use of the video links in advertising measures
- Distribution at a distance
- Simplified acquisition of new customers
- Use for training purposes
- Relief of experts, since knowledge is available online
Stage of development
Already on the market
Partner sought
The company seeks reliable langterm partners in Austria, Switzerland and Belgium.
The partner for a commercial agency agreement should be able to promote the service of the German company locally and find users from relevant sectors. The partner should already have a resilient network in this respect.