Summary
A German company develops and produces natural care products comprising Manuka honey and propolis. Their patented and certified product helps to treat lesions of oral mucosa and gums. After a successful launch in Germany and Austria, the company wants to open up new markets and expand internationally. They are looking for distribution partners in Scandinavia, Benelux, Poland and France that are well connected to the regional healthcare sector.
Description
This German company, founded in 2013, is active in the development of natural cosmetics on the basis of bee products. Their main product is composed of Manuka honey, propolis and Aloe Vera and is used to the treatment of oral lesions of the mucosa and gum. Small injuries of the oral area caused by e.g. dentures, braces, cheek bites or aphthae are often very painful and can lead to considerable discomfort when eating, drinking or talking. Many sufferers are therefore looking for effective products to alleviate their symptoms. The need for effective oral care products is therefore clear.
Honey is well known for its many healthy properties. Its antibacterial and antiviral potential is based on the origin of the nectar and the special enzymatic transformation of the nectar into honey by the bees. The worldwide unique Manuka honey occupies a special position. At least 70 % pollen and/or nectar from the South sea myrtle must be contained, so that a honey may call itself Manuka honey. The South sea myrtle, which grows exclusively in New Zealand, is particularly rich in the sugar compound dihydroxyacetone (DHA), which is converted by bees into the antibacterial component methylglyoxal (MGO) and gives the honey its particular health-promoting properties.
The second valuable product from the hive is propolis, a complex substance mixture of tree resins, pollen, nectar and bee saliva, which has a pronounced antiseptic potential. Propolis serves as a building material, used for closing all existing gaps in the bee hive as well as for coating the brood honeycombs. In this way, the sensitive hive system is protected against infections. The synergistic properties of these two valuable bee products in combination with caring Aloe Vera support the regeneration of stressed tissue and provide a clear alleviation of discomfort especially in case of oral lesions.
The product offered here is a unique natural oral care product which is NATRUE-certified and patented. All ingredients contained have been traditionally used since ages to promote health in a variety of diseases. The product is branded and placed in the German and Austrian healthcare market and it is listed at pharmaceutical wholesalers. The product is available in the 5 ml stock bottles.
Now the company wants to expand their international business, for a first step to the Scandinavian and Benelux countries, Poland and France. They are searching for distribution partners in these countries, interested to broaden their own portfolio with this product. The envisaged partners should be well established in the (natural) oral health sector in its country. They should have an own sales force and are able to sell the product in the framework of an independent sales partnership. In Germany and Austria the product is mainly sold via pharmacies. However, it is also available in many dental, dental hygiene, homeopathy and naturopathy practices. The designated partner could also run an online shop, as long as this shop is only active on its national market.