nir-vana innovation network

The company is a small family-owned business but gradually has become a well-known brand in Bulgaria for Mursal Tea. The Mursal tea is Balkan endemic herb. Successful cultivation of this incomparable herb, possessing documented healing benefits, enable use it in our daily life.
Useful properties of the Bulgarian Mursal tea:
• Strong antioxidant action;
• Has an energizing, immune boosting and anti-anemic action;
• Boosts the heart and the reproductive systems;
• Improves digestion;
• Increases renal activity and increases diuresis;
• It is recommended by doctors for the treatment of the respiratory system - coughs, bronchitis and the urinary system. Particularly good influence on urinary tract and prostate, liver and kidney disease.
The company produces every year about 2500-3000 kg of dry tea. The herbs are collected in Rhodope Mountains at 1350 altitudes, preserved from the traffic or any kind of pollution. The herbs are harvested by hand. The company sells online through its platform, developed in Bulgarian and in English and with distribution networks.
The company’s product is already well known in the local market and is being exported to UK, Germany and Asia.
The company wants to expand its sales in foreign markets and is looking for commercial agency or distribution services agreements to sell its product abroad.

Advantages & innovations

The company posses the following advantages: - The company uses as a raw material herbs grown in own yards in the Rhodope Mountains; - The company offers whole tea stalks, wrapped in barrier foil so as to protect the tea from absorbing odors; -The company uses special technology for drying the herbs, to keep its natural color, test, and aroma. - The company doesn’t use any additives or coloring while processing the herbs; - The company operates via the Internet through e-commerce platforms and distributors.

Stage of development

Already on the market

Partner sought

The company seeks contact with SMEs with experience in wholesale and retail of healthy products, organic and bio products, both online through e-platforms and offline and should be highly motivated to offer a new healthy herbal tea on the local market. The ideal partner would be a commercial agent or a distributor to a network of healthy food stores or through its own platform.