nir-vana innovation network

With 20 years of experience, the company provides deep expertise in designing efficient formulas for better performance. The company is specialised in the production of milk replacers for young animals, dairy concentrates and standardized dairy products for compound feed manufacturers. The company distributes more than 26 000 tons per year. For a complete feed safety, it is certified QS. To sum up, the company policy can be defined as flexible and proactive from initial request for formula to the delivery of goods

Whatever for calves, piglets or else, the company has developed products for an efficient weaning and cost-effectiveness. Besides key formulas, its technicians are available for custom-made feed. Ingredients, proteins and fat content, aroma, feeding plan etc. are thus adapted to fit with customers' requirement. For conditioning in bags, various alternatives are available. Products are sold either under one of the company’s brand name or the distributor’s ones.

The company’s mission is to bring the best of nutrition at the best price. To do so, the company accounts on a wide network of distributors. Product experts and focused on their market, distributors are part of the customer value proposition. The company provides technical knowledge and assistance as well as commercial, marketing and logistics support. It exhibits in major trade fairs.

The French company is looking for partners able to promote and sell its products. Being part of its network is the guarantee to extend the partner' scope of activity and work with product expert. The French SME is looking for long-term partners to sell its products under distribution services agreements.

Advantages & innovations

To meet with market demand, the company has designed a milk replacer for piglets with 23% proteins and 12,5% fat made for cup system. Its high fluidity prevents any coagulation and decantation in pipes and allow a continuous feeding of piglets with minimum cleaning work. Its composition is suitable with all automatic feed distributors. One of the latest innovations is a range with set of organic milk replacers for organic breeding. Rich in skim milk powder (65%) and high level of proteins. Available for calves, lambs and kids.

Stage of development

Already on the market

Partner sought

The French company is looking for distributors deeply involved in the promotion and selling of one or several of its products. It asks distributors set up actions plans to develop sales and products presence on the market, towards end users. Distributors should develop marketing strategy to promote the products (participation in trade fairs, leaflets, website, social networks, etc). It is an advantage for distributors to have a qualified team of salesmen and/or nutritionists. In addition to their domestic market, distributors can cover foreign markets in accordance with the French company, which is not limited to have a single distributor per market. The French company wishes to create long-term relationship with its distributors. On the other side, the French company commits to provide goods with the required quality and conditioning, fitting with the agreed characteristics and delivered in the agreed lead-time. It can manages most of the logistics tasks. It can carry out training sessions (products, market, etc.) to the distributor’s employees or the distributor’s customers. The French company exhibits in various international and national trade fairs and is able to support its distributors for common social events. For twenty years, the French company has developed strong relationships with its partners for distribution, which at the center between the French company and the end users. The French company’s policy is flexibility and reactivity at the service of its partners for distribution.