Small companies or universities with new services, products or technologies very often have limited marketing and sales resources which limits their reach in terms of getting their product/service/technology in front of potential collaborators or investors. Additionally, larger corporates looking to enhance their product range or offering struggle to find new innovations from the SME sector. This UK company has developed an innovation market place website to connect these two together and provide opportunities for collaboration.
The website allows SMEs and universities to create profiles detailing their product/service or technology. They can include images/diagrams as well as links to videos. Their company logo is displayed and, if the company chooses, contact information is provided including their website. Visitors who would like to contact the company have to create an account and login to the website to do this but the website is visible before this stage.
For corporates looking for innovations they can set up innovation Networks and publish details about their organisation on the site. If they have specific technologies they are seeking this can be accommodated by inviting SMEs/universities to join their Network. Applications are automatically vetted and, if appropriate, they can be published in the client Network for them to review and make direct contact.
The website also produces publications which list the innovation profiles from the website in a pdf format. These offer larger corporates sponsorship opportunities and greater visibility for SMEs and universities. Digital publications can also be created for partners which can then be used for further publicity,
Users of the website can sign up for an account and receive email notifications of new innovations – based on the sectors the user is interested in. The company supports the website platform with social media activity to raise the profile further.
The innovation market place has been successfully established in the UK with over 20,000 profiles published and large corporate partners and over 600 Universities accessing the platform. The business now wants to expand and offer the site in other countries to provide a more localised service to potential partners under a commercial agency agreement.
Advantages & innovations
The platform offers innovative SMEs and Universities a low-cost method of raising the visibility of their new product/service/technology and establishes connections with larger corporates.
The platform offers larger corporates and investors and easier way to find potential innovations from SMEs that are of interest to them.
Innovation publications from over 30 market sectors and search facilities on the site offer an easy way for organisations to find potential innovations.
The website receives over 100,000 profile views per week and traffic from over 120 countries.
Stage of development
Already on the market
Partner sought
The company will develop a dedicated innovation community for all major countries and markets on the platform and will provide all technical operations from their UK base. The local partner will not require any technical ability. The partner will be responsible for all local marketing, client generations, client management.
The company seeks consultancies involved in either (a) working with innovators or (b) working on behalf of corporations seeking new technologies. The company is looking for partners that can provide local language support and support the creation of content in their local language. The company will need to have marketing and sales skills to develop their client base locally. The company seeks commercial agency agreements and is particularly keen to speak with potential partners in: European countries,Canada,China,
Israel,Japan,Singapore, South America and USA.