nir-vana innovation network

This French company is positioned on products without dyes, phthalates, parabens, UV filters, fixing agents, endocrine disruptors... 81% of the total ingredients are organically grown. The young brand is looking to develop online sales, but market analysis prove that customers buy online perfumes they already know. The company has already implemented marketing actions to facilitate online sales such as : - Selling very small sizes to discover the fragrances - Sending of a sample to be opened before opening the entire bottle and if disappointed, free return of the bottle These actions are not enough. The company is looking for more effective solutions to remove the obstacles to the online sales of a new brand of perfumes The company is looking for : - Innovative digital solutions for remote selling of olfactory products - Innovative marketing approaches to facilitate the choice between several fragrances other than listing the different plants used or literary descriptions - Technologies that would allow to compensate the lack of experience or the lack of sensation to make a choice between different olfactory products - Technologies of digital olfaction to secure the choice of the customers; - Technologies to transmit scents online, solution capable of conveying scents - Solutions of augmented sense or virtual olfaction, virtual fragrances, digitalization of smell and transmission of scents…. Today, the company is rather looking for solutions available on the market or ready to be tested as it has not the capacity to engage a full research & development project.