nir-vana innovation network

As consumers’ income level and interest in healthy living have increased, the market of healthy food has enlarged and consumers’ selection standard is getting difficult. When consumers purchase healthy food, they became more interested in ingredients and taste than price. A Korean company specialized in health food is satisfying those needs. This Korean medium-sized company, established in 2001, is a subsidiary of leading Korean healthcare company and proficient in manufacture and distribution of health food. It has own functional food brand and distribution channels in Korea such as department stores, grocery stores, and health-beauty retailers. The company is looking for global distributors for the following products. 1) Konjac jelly The Korean company produces konjac jelly which contains collagen, vitamin C and hyaluronic acid. Especially, hyaluronic acid helps to supply moisture and protect skin. The company doesn’t use sugar, but maintains sweet taste by using a natural sweetener, Erythritol. The product is only 10 calories, it can be a substitute for sugary snacks. 2) Jelly Stick The company’s jelly stick has three flavors such as apple, berry and carrot, so consumers can choose to suit individual tastes. It has positive effects on overall digestion because apple juice concentrate and apple cider vinegar are included in the jelly stick. As core ingredients of berries, vitamins and minerals can enhance immune function. Carotenoid of carrot can help to prevent aging by removing free radical in body. 3) Liquid tea The Korean company’s liquid tea contains lactucin which helps sound sleep as active ingredient of heukharang lettuce. As heukharang lettuce also contains 124 times higher lactucin than ordinary lettuce, the company has maximized the ingredient through its own fermentation extraction method. The company is seeking distributors who can supply those health food in global market under commercial agreement.