nir-vana innovation network

The Danish SME is a sole proprietorship selling equestrian equipment for horse and rider, started in 2013. After searching for the right and very specific riding pants, which were no longer available on the Danish market, the Danish SME contacted the wholesaler in Germany and bought a stock of riding pants. At that time, the Danish SME was the only retailer of riding pants in Denmark. Since the beginning, the Danish SME has only grown in turnover and with more suppliers, a wider range, and the addition of a physical store located in the Northern part of Denmark. To promote the SME’s range, they use Google Adwords with a relatively large budget, while also having a budget for Facebook advertising. The Google Adwords task is outsourced to a company that is a leader in its field. About 75% of their revenue comes through their webshop where the last 25% comes from their physical store, as well as from large customers who are billed. The Danish SME is furthermore a consistent supplier to several of the largest stables in Denmark. The Danish SME is looking for a wide wariety of products, but they also have some specific products in mind – see “Technical Specification or Expertise Sought” for more info. Currently the Danish SME have suppliers in Denmark, Germany, The Netherlands, Sweden, Italy, France, Finland, Slovenia, and Northern Ireland They are looking for new suppliers across the EU.