nir-vana innovation network

The German company offers a range of over 70 washing and household cleaning products which are split into two brands. The matching NACE keyword is: Manufacture of soap and detergents, cleaning and polishing preparations.
The company is highly ambitious and became one of the market leaders for ecological washing and cleaning in Germany. The family-owned business with over 25 years of experience in the ecological washing and cleaning sector operates from its headquarters in Southern Germany. Currently, the products are sold in over 35 countries, but there aren't any country wide distributors. That means the products are available in limited geographical areas and therefore, the company is interested in further collaborations in order to increase the market coverage.
As stated before all products are designed and produced with sustainability and health issues in mind. Some examples are a palm oil-free liquid washing detergent, washing detergent on soap nut basis, a special detergent for all Gore-Tex outdoor goods, and an orange-oil cleaner that can be used for multiple purposes (in the kitchen, for surfaces etc.).
The company emphasizes its philosophy of maximum cleaning results with minimum impact on the planet and on people’s health.
The company is looking for cooperation partners under a distribution services agreement. The sales department cooperates with external partners to distribute the products in foreign markets as the owner did not establish any foreign subsidiaries yet.
The client is open to proposals on where the products could be sold for example in supermarkets, drug stores, convenient stores, health (food) shops etc. Additional points of the distribution service agreement are negotiable such as the quantities sold, duration of the agreement and exclusivity for particular regions.

Advantages & innovations

The market for organic products is one of the fastest growing ones worldwide. Consumers around the globe have been demanding more and more eco-friendly cleaning products due to rising environmental awareness, health and safety concerns, and an aversion to toxic chemicals and their smell in household hygiene goods. All the company's products solely contain plant-based ingredients and are made in Germany. Whenever it is possible certified organic ingredients are used and all products are biodegradable. Furthermore, all products can be used without concern by people with allergies and asthma.

Stage of development

Already on the market

Partner sought

The company is looking for distributors under a distribution services agreement worldwide. Distributors can be wholesalers or supermarket chains offering washing and cleaning goods including sustainable/ecological products. An already existing network of wholesalers or procurement departments of supermarket chains would be an advantage. Similarly, the potential partner could have his own product lines in a related field and use its existing distribution channels to sell the ecological washing and cleaning goods. Related fields could be: baby care products, nutritional supplements, beverages etc. The distributor is supposed to sell the products as offered by the company. Currently the detergent and cleaning supplies producer sells its products in over 35 markets without exclusive distribution licences. That means the products are available in limited geographical areas in some countries and therefore, the company is interested in further collaborations in order to increase the market coverage. Usually, all the agreements are non-exclusive. However, under special circumstances and for certain conditions, exclusivity can be discussed. Furthermore, it would be beneficial if the potential distribution companies already implemented sustainable measures within their daily operations (sustainable business model).